RE! OUTLET

Brochures & Display Graphics / Web

2024

Re!Outlet is a retail outlet concept where well-known brands sell products at discounted prices, usually from past seasons or surplus stock, offering good value for shoppers. I started working in Re! since the beginning in 2024, from its name to the way it was portrayed in its physical and digital layout.

Building Re!Outlet brick by brick.

Problem

I was privileged to work with Sergio Langellotti and Eze Caffaro´s brand identity from the beginning. This outlet was planned to be an itinerant event that happens every 3 months with two big editions and a smaller one called “Re!Outlet - Flash edition”, all of this happening every year. The challenge here for me was to portray this big flashy identity into its physical layout and landing web.

Spread Re! colors and forms whenever we could (rationally).

Solution

At first was designing the map layout picking one color over another to have better contrast, the use of bento style boxes to keep this “organized messiness”. And later was designing the TV spot and the physical space, like the entrance (the first touchpoint of the shopper), flying banners and signaling inside the retail space.

Experiencing Re!Outlet in the flesh.

Outcome

Re!´s identity is full of energy and color. When you walk through the corridors at the event you can see all the different brands coexisting in Re!Outlet´s environment without losing its own presence. This event visual system continues to grow edition by edition and evolving day by day. This was my little bit/part to everyone who will be able to easily recognise the brand everywhere they see.