BAFWEEK

Web / Motion Design

2025

BAFWEEK is Argentina’s most important biannual fashion festival.
The event showcases both established brands and emerging designers from various countries, offering a glimpse into the latest trends and innovations in fashion design.
Each edition features runway shows where the upcoming Spring–Summer and Fall–Winter collections are presented, setting the tone for the next fashion season.
I´ve been working alongside the design team not only in the visual components of the last three editions but with the creation of the official website.

A big fashion festival with little digital presence.

Problem

BAFWEEK is now more than 20 years old, and every new edition is even bigger than the last. With the uprising of multi-channel communications over the last years it became a necessity to be present in every digital platform they could. Not only being present but to communicate their pillars correctly: innovation, creativity, trendsetting, and community.

Impactful visuals that communicate throughout every platform.

Solution

I have worked closely with BAFWEEK team´s and both main graphic designers, Sergio Langelotti and Ezequiel Cafaro. We all try to develop a brand system that feels disruptive and visually powerful not only in static pieces but also in motion. So I was in charge of bringing this last aspect to life.

Watch 26 PV banner.

Watch 25 OI banner.

A unique channel that lives and adapts.

Outcome

While every edition's goal is to transcend with their visual identity, the website keeps a bold aesthetic to be able to adapt all this little universes. This enables the website to become the main channel to learn about the festival and its various editions.